Common Use Cases
See how businesses build scale with WhatsApp Business Messaging.
E-commerce: order updates & support
Send dispatch and delivery notifications and let customers reply for support without leaving WhatsApp.
Travel: booking confirmations
Deliver itinerary changes and reminders with templates and real-time delivery events.
SaaS: onboarding and lifecycle messaging
Drive activation with guided onboarding sequences and personalized check-ins, with governance for templates and senders.
Built for Developers
Template governance and approval workflows
Enterprise-grade capabilities designed for scale, security, and operational visibility.
Two-way conversations with agent handoff
Enterprise-grade capabilities designed for scale, security, and operational visibility.
Rich media messaging and interactive replies
Enterprise-grade capabilities designed for scale, security, and operational visibility.
Unified delivery events and reporting
Enterprise-grade capabilities designed for scale, security, and operational visibility.